Taylor Swift comeback video ‘Look What You Made Me Do’ has sets new YouTube standard, emerging the most-watched music video in 24 hours on the video sharing platform.
With 31 million views, Taylor broke Adele’s record. Adele’s ‘Hello’ video had 27.7 million on its first day of releases in October 23, 2015.
The lyric video of “Look What You Made Me Do” also became the most-watched lyric video in 24 hours with over 19 million views on its first day of release.
“Look What You Made Me Do” did well again, sets Spotify’s global first-day record with eight million streams on its release date.